"Weeeeeellllleeeeeeeeellllllleeeeelllllll..."
The opening of "Shout" by Lulu is quite hard to get down in word form and while we may not be too sure how you spell it, we are sure it's a great start to a great song that is used to great effect in Jesper's new one. Great!
It's another winner from the big Swede: an infectious song teamed with marvellously observed comedy and spot-on performances. One of the things we always love with his work is the small details Jesper puts in his films that make them extra special: we love the crying-with-joy girl, the chest bump between the girls in the changing room and the snazzily patterned underwear worn by some of the winners.
The tastemaker's tastemaker Shots named it a contender. Which is very nice of them.
Creativity Online calls it "wacky fun"...
While David Reviews called it "wonderful" and raises a very interesting point about how Jesper's spot isn't typical of the usual slightly rubbish standard of other adverts in this sector.
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