One in ten Europeans are apparently conceived in an IKEA bed. The conception of Jesper's new spot about IKEA beds must've been something immaculate (see what we did there?), as it's been garnering a helluva lot of praise.
It's time to do some scrapbooking on all the great things being said about it:
David Reviews really fell in love with it - calling the film a lovely piece of advertising. Which we agree with! "The skilfulness with which this has been executed cannot be overstated..."
Shots made it a Shots Contender!
Creativity Online posted about it, making the idea about spending the rest of your life in bed sound very attractive.
I Believe In Adv featured it...
Update or Die over in Portugal loved it too, keeping the European theme going. They said it's a "Filme delícia pra fechar a semana" which of course means "Film delight to close the week".
As a delight to close this post, have this pretty awesome GIF of the mum & dad/grandpa & ma stop-motion bed building.
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